Part 2

Check it out—Baby’s first vlog. I just finished up an intense editing job and felt like getting away from the written word for a moment or two. Then I went and typed up a summary below anyway.

So, following up on yesterday’s post on getting book reviews before launching, here’s a quick list of what NOT to do:


1. Don’t buy reviews. There are services that do this, but they violate Amazon’s TOS (plus—how tacky!)

2. Don’t ask family members to review your book; Amazon knows everything about you and they will delete reviews that come from people who share your address even if you have separate accounts.

3. Don’t ask anyone who has a “financial interest” in your book (anyone you’ve paid or who could make money from sales—publisher, designer, editor, etc.) to leave a review; this is also against Amazon’s TOS.

4. Don’t ever argue with a review, no matter how idiotic and misguided.

5. Don’t ever leave a review for a competitor’s book either trashing their book or promoting your own, and don’t ask anyone to do that on your behalf. (I’ve actually seen this suggested a worthwhile tactic in a popular self-publishing book. It’s tacky, unethical, and could bring the wrath of Amazon down on you. Don’t piss off Amazon.)

6. Don’t worry about the occasional bad review; it’s a cost of doing business. However, if you’re getting consistently poor reviews, you’re either marketing to the wrong people or there is something legitimately wrong with your book.

Go on to Part 3

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