If you’ve got a business, you’ve got a story to tell.
“No, no,” you say, “I have a product to SELL.”
Hear me out. I’ll tell you a secret.
Telling and Selling?
They do more than just rhyme. They’re two sides of the same coin. They actually work together to deliver an experience to your client, one that lets them know you’re trustworthy, unique, and exactly what they need.
“Okay,” you say, “but when you say story, do you really mean a story? Like, Once Upon a Time, and all that jazz?”
Well … yes.
What is a story, after all?
“A narrative designed to interest, amuse or instruct,” according to the dictionary.
Well, what do you know?
Your clients are just waiting to be interested, amused and instructed. Your job is to create the narrative that does just that. Even if you think you don’t have a story (“I’m just selling widgets. No story here.”), you do. Your narrative lives in the way you talk about your service, yourself, and the transformation you promise your clients.
There are heroes and heroines and dragons that need slaying. There are fairy godmothers on a mission, frogs with a backstory, geese who lay fancy-pants eggs. Sometimes a princess (or prince) needs rescuing. There’s always a happy-ever-after.
Whatever your story is, I’m here to help you tell it in a way that’s both authentic and attention-getting.